Social Copy That Sounds Like You.

Social media copy fails businesses in two ways. Either it is too corporate -- formal, surface-level, indistinguishable from every other account in the space -- or it is too casual, without a strategic angle, filling the calendar with content that never builds toward anything.

The social content we write has a point. Not every post has to sell. But every post should do something: build credibility, demonstrate expertise, create a specific feeling about the brand, or invite a conversation. Content that exists to fill the posting schedule is not neutral -- it actively dilutes the brand.

We write social copy that fits how each platform works. LinkedIn posts are structured differently from Instagram captions. Twitter/X requires a different density. We adapt the voice to the platform without losing the brand identity.

Monthly retainers include: a set number of posts per platform, caption copy for image posts, carousel text, and poll or question content where appropriate. We write from your brief and any visual direction you share. We do not source or produce visuals unless specifically agreed.

We also write social profile copy: LinkedIn About sections, Instagram bios, and platform-specific descriptions that communicate what you do and why someone should follow or connect. These are often the most-read pieces of copy on a brand's social presence and are frequently neglected.