A Brand Voice Worth Having.

Most businesses do not have a documented brand voice. They have a general sense of how they want to sound, which varies by whoever wrote the most recent piece of content. The result is marketing that feels inconsistent: the website sounds corporate, the emails sound casual, the social posts sound like a bot.

A brand voice guide solves this by making explicit what was previously implicit -- or nonexistent. It answers the questions your team asks every time they write: How formal are we? How much can we joke? What words do we use and not use? What do we always say about our difference from competitors? How do we talk about price?

Our Brand Voice & Messaging service starts with interviews. We talk to founders, team members, and where possible, customers. We audit existing marketing. We research your competitive landscape and identify the positioning territory that is both honest and differentiated.

The deliverable is a practical document, not a brand book aesthetic exercise. It includes: a positioning statement, your one-to-three key messages (the things every piece of marketing should reinforce), your tone of voice with before-and-after examples, the words and phrases you use and avoid, your audience descriptions written as copy tools (not just demographic profiles), and a section on writing for your specific channels.

This document is then used as the foundation for everything we write for you going forward -- or passed to your in-house team or other vendors so everyone writes from the same starting point.